Good Housekeeping Institute Online launch - Hearst Magazines UK

The Good Housekeeping Institute had been trusted by Good Housekeeping readers for decades for its reliable, real world tested reviews of products from dish soap to coffee presses - in launching this online behind a paywall we sought to take the GHI to a new audience of younger digitally savvy consumers who still valued the real-world advice and opinion of the worlds largest consumer magazine title.

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