Good Housekeeping Institute Online launch - Hearst Magazines UK

  • Simon Bungey

The Good Housekeeping Institute had been trusted by Good Housekeeping readers for decades for its reliable, real world tested reviews of products from dish soap to coffee presses - in launching this online behind a paywall we sought to take the GHI to a new audience of younger digitally savvy consumers who still valued the real-world advice and opinion of the worlds largest consumer magazine title.