Projects
- Good Housekeeping Institute Online launch - Hearst Magazines UKThe Good Housekeeping Institute had been trusted by Good Housekeeping readers for decades for its reliable, real world tested reviews of products from dish soap to coffee presses - in launching this online behind a paywall we sought to take the GHI to a new audience of younger digitally savvy consumers who still valued the real-world advice and opinion of the worlds largest consumer magazine title.
Projects credited in
- Virgin ActiveFrom pitch to final execution, we aimed to position Virgin Active Health Clubs as far away from posey six-packs and tight buns as possible. Instead, we decided to focus on the real life situations were a good ol' work out comes in handy - ie, climbing out of the bathroom window to escape an awkward Tinder date. You know, the average Wednesday night kinda thing.
- Alexander Rhind for Virgin Active / Iris WorldwideAlexander Rhind shoots Virgin Active’s new #FeelIt campaign, photographed at one of Virgin Active’s premier gyms in Johannesburg, South Africa. Alexander’s stills are currently up in towns and cities, used for press and also as animations for social and digital screens.
Work history
Marketing DirectorResidently
London, United KingdomFull Time
Global Digital DirectorThe Hoxton
- London, United KingdomFull Time
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Skills
- CRM
- Strategic Marketing
- Brand Marketing
- Digital Marketing
- Team Building
- Big Data
- Product Owner
- Leadership
- Performance Marketing
- Social Media Marketing