Goodfella's Pizza | Pizza Pocket TikTok Launch

We know brands want to show up on TikTok but it is crucial they do so in a way that is authentic, real and fits with the platform. To launch Goodfella’s Pizza Pockets, we gave a tight brief, but with full creative control, to 6 of Ireland’s up-and-coming TikTok influencers including Shauna Davitt, The Gardiner Brothers, Molly Roberts and Miriam Mullins. From grabbing the two minutes at the break in Love Island to a 2-minute Irish dancing routine, each influencer demonstrated the ease of a 2 minute cook time in a truly authentic way. With close to 800K TikTok views (a 112% increase on campaign KPIS) this TikTok campaign was a roaring success. And TikTok itself agreed - the content was called out by Tik Tok as part of its “best-in-class” category on TikTok adverts. (Goodfella’s was the only Irish campaign to feature amongst 11 brands highlighted) Out of the 11 branded content pieces ranked (in accordance of 6-second video view rate over 30 days) creatively, the Goodfella’s Pizza Pockets was ranked No.1 by TikTok.