Strategic Advertising & Media Professional | 10+ Years Experience | Digital & Social, Media, Content, Brand, Creative, and Gaming Strategy
Experienced advertising and media professional with a strong track record of driving successful campaigns and exceeding client expectations. Skilled in brand, creative, digital, and content strategy across various industries including FMCG, Automotive, Alcohol, Finance, eCommerce, Music, and Telecommunications. Proven ability to think strategically and deliver innovative solutions in cross-functional environments.
Experience:
Cross-Functional Strategist, Specialising In Digital & Content Strategy |
Boys and Girls, Winners in Cannes Lion Creative Effectiveness (Silver) + Best of Europe Effie Award Winners (Gold & Silver)
(2022-present)
Digital & Creative Strategist |
Thinkhouse , One Of The World’s Leading Independent Agencies
(2019-2022)
Senior Digital Client Manager |
Spark Foundry, Voted Ireland's Number 1 Media Agency Years In A Row By RECMA
(2018-2019)
Digital Account Manager |
Group M, Leading Global Media Investment Management Company
(2014-2018)
Key Skills:
Campaign Development & Execution
Market Research & Insights
Digital Marketing Strategy
Gaming Strategy
Creative Strategy
Content Strategy
Comms Strategy
Client Relationship Management
Creative Concept Development
Cross-Functional Team Leadership
Proposal Development & Presentation
Projects
- Jameson Irish Whiskey | Jameson HostsBar staff were asked to create content that would appeal to other members of the community, to help educate and inspire them while on lockdown. Jameson went truly global while sourcing their content creators with contributors coming from bars in Jakarta, Nashville, Sofia, Oslo, Riga, NYC, Athens, Stockholm, Dublin and more. The content subjects ranged from cocktail making, bar tricks, and business management to videos aimed at addressing positive mental health and wellbeing while on lockdown. T
- Goodfella's Pizza | AR Filter GameThe Goodfella’s Pizza Game was inspired by the brands most recent TVC, ‘The Godmother’ and challenges players to catch falling slices of pizza and avoid hazardous items which instantly end the game for you. The more slices you catch, the better chance you have of winning one of hundreds of spot pizza prizes.
- THE ONE FOUNDATION, ONE DAY: SUPPORTING REFUGEES IN IRELANDOUR CREATIVE COMMUNICATIONS CHALLENGE INSIGHT: It’s impossible to act on an issue that feels ‘foreign.’ IMPLICATION: Create a shared understanding around refugee issues. IMPLEMENTATION: How can we make ‘foreigners’ feel local to young Irish people, no matter who they are, where they are or where they are from, in a way that inspires youth to act in their name? OUR CREATIVE SOLUTION: ONE DAY The THINKHOUSE creative studio’s answered the challenge by creating the ‘ONE DAY’ platform. It came f
- Griffith College | The Day DreamOur team developed research and insights to explore what alumni said about Griffith College - what, in their experience, makes it different? In conclusion, we identified that students love Griffith as it is a smaller college, it's inclusive and welcoming to everyone, especially the dreamers.
- Goodfella's Pizza | Pizza Pocket TikTok LaunchWe know brands want to show up on TikTok but it is crucial they do so in a way that is authentic, real and fits with the platform. To launch Goodfella’s Pizza Pockets, we gave a tight brief, but with full creative control, to 6 of Ireland’s up-and-coming TikTok influencers including Shauna Davitt, The Gardiner Brothers, Molly Roberts and Miriam Mullins. From grabbing the two minutes at the break in Love Island to a 2-minute Irish dancing routine, each influencer demonstrated the ease of a 2 minu
- Yugo | Global Brand LaunchOur role is to work alongside the Yugo team as they embark on their biggest marketing project in history - the development of Yugo, a new umbrella brand that represents all of the company’s international student accommodation brands. The new brand’s vision is to transform student housing through investment that makes a mark in the world. To help them bring the new, socially-conscious brand to life, we developed a global comms approach to enable Yugo to connect with the global student network, m
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Work history
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StrategistBoys and Girls
Dublin, IrelandFull Time
- Leading all digital & content projects within the company
- Developing advertising strategies that meet specific objectives for products or services
- Preparing creative and content briefs for potential clients to explain how advertising can achieve business objectives
- Analysing competitor’s advertising and digital strategies to identify areas of opportunity
- Developing messages that resonate with target audiences while promoting a brand's products or services
- Identifying ways to increase brand recognition through content
- Reviewing market research data and making recommendations about appropriate advertising strategies for digital executions
- Planning and organising promotional events to develop content from concerts
- Conduct research on target markets and develop strategies to reach them effectively
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Senior Digital StrategistThinkhouse
- Dublin, IrelandFull Time
- Delivering a high standard of work across any and all projects/campaigns
- Gaining and retaining clients trust
- Involvement in creative ideation and everything needed to bring the idea to life
- Management of creative production and delivery of creative assets within client timelines
- Collaboration of multiple internal creative departments and service teams to ensure campaigns reach full potential
- Growing current business further through up selling and cross selling of internal services
- Positioning the digital innovation team and the company as an extension of the client’s team
- Being a digital brand guardian and representing the client within the business
- Having a deep understanding of the clients business digital needs & wants
- Constantly keeping up to date with latest digital platforms, formats, and innovations Successful delivery of project KPIs across multi-channel campaigns
- Spearheading digitalisation projects within the company as well as tightening internal processes to deliver a higher standard of efficiency
- High levels of attention to detail
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Skills
- Strategy Consulting
- Brand Strategy
- Comms Strategy
- Channel Strategy
- Digital Strategy
- Media Strategy
- Creative Strategy
- Content Strategy
- Planning
- Social Strategy
Education
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Marketing (BA)Dundalk Institute of Technology
Ireland