Jameson Irish Whiskey | Jameson Hosts

Bar staff were asked to create content that would appeal to other members of the community, to help educate and inspire them while on lockdown. Jameson went truly global while sourcing their content creators with contributors coming from bars in Jakarta, Nashville, Sofia, Oslo, Riga, NYC, Athens, Stockholm, Dublin and more. The content subjects ranged from cocktail making, bar tricks, and business management to videos aimed at addressing positive mental health and wellbeing while on lockdown. THINKHOUSE was involved in every aspect of the launch, from strategy to ideation, through to design, editing, and posting content. THINKHOUSE creatives also hosted a webinar for bar staff and Jameson Brand Ambassadors on best practice techniques for creating content at home.