THE ONE FOUNDATION, ONE DAY: SUPPORTING REFUGEES IN IRELAND

OUR CREATIVE COMMUNICATIONS CHALLENGE INSIGHT: It’s impossible to act on an issue that feels ‘foreign.’ IMPLICATION: Create a shared understanding around refugee issues. IMPLEMENTATION: How can we make ‘foreigners’ feel local to young Irish people, no matter who they are, where they are or where they are from, in a way that inspires youth to act in their name? OUR CREATIVE SOLUTION: ONE DAY The THINKHOUSE creative studio’s answered the challenge by creating the ‘ONE DAY’ platform. It came from the idea that one day anything could happen to any one of us, while at the same time we all have the agency to impact someone’s else's day, on any given day. It is rooted in empathy for others and also in the real experiences of refugees. ONE DAY can be used as a call to action and also a storytelling device… ONE DAY your home could be rendered unsafe. ONE DAY you could find yourself somewhere new. ONE DAY a decision could change your life. In ONE DAY everything can change. Take ONE DAY to come together... “ONE DAY reminds us all to have the drive and courage to make things better. Our actions on ONE DAY can make all the difference.” David Coffey, Creative Director, THINKHOUSE ONE DAY is an awareness campaign which calls on the people of Ireland to deepen their knowledge and empathy for refugees and take action to help. Because life as we all know it can change in a day.