Yugo | Global Brand Launch

Our role is to work alongside the Yugo team as they embark on their biggest marketing project in history - the development of Yugo, a new umbrella brand that represents all of the company’s international student accommodation brands. The new brand’s vision is to transform student housing through investment that makes a mark in the world. To help them bring the new, socially-conscious brand to life, we developed a global comms approach to enable Yugo to connect with the global student network, making it the no. 1 student accommodation brand in the world through support and connection to the student market.