Audi's presence at the Goodwood Festival of Speed 2016 marked the reveal of several key new models that would be launching later in the year. This formed the primary focus for the branding at the event. The stand was separated into RS, S, A and Q models and e-tron, and our graphics worked around this. The graphics were set as a backdrop to the beautiful cars on display, but each image was carefully chosen for it's place within the setting of RS, S, A or Q models.
This project was an example of a large scale print execution where database imagery was not suitable resolution, so as a team we had to look at an alternative way to showcase the graphics at a high quality and with the overall look that we were aiming for.
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Bartle Bogle Hegarty
- Advertising