Projects
- Goodwood 2017 - Stand brandingThe brief for this project was to brand the walls of the Audi stand at the Goodwood Festival of Speed. We needed to keep in mind the updated corporate identity, but the key focus was to bring out the messaging of the cars' many assisted driving features. We needed to ensure the cars that were on the stand remained the key focus, and that they shone in front of a subtle backdrop with some simple messages pulled out. When looking at the copy, we needed to ensure that in a very complex, new world
- Goodwood 2016 - Stand brandingAudi's presence at the Goodwood Festival of Speed 2016 marked the reveal of several key new models that would be launching later in the year. This formed the primary focus for the branding at the event. The stand was separated into RS, S, A and Q models and e-tron, and our graphics worked around this. The graphics were set as a backdrop to the beautiful cars on display, but each image was carefully chosen for it's place within the setting of RS, S, A or Q models. This project was an example of a large scale print execution where database imagery was not suitable resolution, so as a team we had to look at an alternative way to showcase the graphics at a high quality and with the overall look that we were aiming for.
- West London Audi - rebrand projectWest London Audi is the UK’s flagship Audi car showroom. Set across seven floors, it is the largest Audi showroom in Europe. Located on one of London’s busiest through-roads, the M4, this is one of the most visited dealerships in the UK. The showroom previously offered customers three floors to peruse the Audi range. There was little organisation by floor, with no clear definition in each area. Customers would often find the space daunting, and not know where to start in such a huge space. Audi UK and dealership owners, Sytner, wanted to make the space easier to navigate, and provide customers with a clearer, more engaging journey and experience across all floors. We wanted to encourage customers to visit all floors and view every model, rather than stick to browsing in one area. As part of this project, we chose to open an additional floor to the public, one which had previously only been used during exclusive events and for VIP guests. This has now become the equally exclusive Audi Sport floor. We reimagined the space around some larger Audi themes: ultra, technology, quattro and sport. Along with the Sport floor, we have created three additional key destination points across three more of the floors for the remaining sub-brands. Part of this thinking behind this decision was to educate customers and simplify the technology available. As a result of this we have created a unique retail environment for Audi customers in West London.
Work history
Account DirectorMcCann Central
Milton Keynes, United KingdomFull Time
Account ManagerBartle Bogle Hegarty
Milton Keynes, United KingdomFull Time
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Skills
- Client Services
- Marketing Strategy
- Marketing
- Advertising
- TV Advertising
- Through-the-line Campaigns
- Brand Campaigns
- Retail Advertising
- Customer Experience
- Radio Advertising
Education
U
U
Spanish and Business & ManagementUniversity of Manchester
Manchester, United Kingdom