Goodwood 2017 - Stand branding

The brief for this project was to brand the walls of the Audi stand at the Goodwood Festival of Speed. We needed to keep in mind the updated corporate identity, but the key focus was to bring out the messaging of the cars' many assisted driving features. We needed to ensure the cars that were on the stand remained the key focus, and that they shone in front of a subtle backdrop with some simple messages pulled out. 

When looking at the copy, we needed to ensure that in a very complex, new world of automotive AI that we clearly focused on the customer benefit of the various driver assistance systems. 