Google app - #peckthewinner

24 days of live streaming a rooster who was pecking food out of a cup to predict the next winner during the EUROS. And a wrap-up rooster disco party. To introduce Google app’s enhanced football feature to the world and engage bystanders that wanted to be part of the EUROS conversation, we teamed up with Henri, a not-a-football-savvy French rooster. Thanks to the Google app on his smartphone, Henri had access to a goldmine of football facts to make an informed decision about the next match winner. Henri’s (non)performance - 33% accurate pecks - in 24 live streams on Periscope in the UK, France, and Germany, sparked the conversation between occasional football lovers who learnt more about the tournament. A lovely set, three cameras, hacking Periscope to stream to three countries in three languages at the same time, and Henri’s charm, for this entertaining experiment.