Google Cloud

How do you show companies what their data can do? You produce a toolkit of assets with Scholar to work in tandem with Cloneless technology in order to create responsive live ads that adapt in real-time to reflect the statistics and outcomes of the NCAA Basketball Tournament. With Eleven Inc and Google Cloud, I helped create living, breathing commercials, capable of producing thousands of iterations to account for any number of possibilities and rendered them live in front of an audience of millions. While the tournament was going, our assets lived everywhere; a dedicated microsite and a game-day morning predictive print ad that ran in the NYT and WSJ.