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GOOGLE COULDN'T EADRAY

The Campaign Google Couldn't eadRay
To make a point about privacy, change perception of Google's Gmail and attract new Outlook.com users, we created an integrated campaign that Google couldn't understand – in igPay atinLay.
Cannes Lions Shortlist 2014

Credits

Matt Batten

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  • Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA
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