Brief in a tweet:
Get new and existing mobile gamers excited about Google Play Games Month - four weeks of unbeatable mobile gaming deals.
The Idea:
With mobile gaming your thumb can become a defender of the galaxy, a superhero, or a conqueror of ancient kingdoms.
We wanted to get new and returning mobile gamers excited for Google Play’s biggest games promotions yet. To do this, we created our very own limited edition 3D printed Thumb Hats inspired by some of the games on offer.
The thumb hats were sent to influential online game reviewers where they stole the show as props in their mobile games reviews.
Finally, our thumb hats became the stars of our digital, OOH and print campaigns - thumbs up to that!