Google SB50

The Super Bowl, an explosion of American culture that stops the country in its tracks for the day. There are people who watch the game for the football. But they’re probably outnumbered by those who are just there for the halftime show, the blockbuster ads, or the endless nachos, hotdogs and pizza. Working with the team at RG/A, we helped take Google’s raw data and turn it into cheerful gif animations. We did this for the two weeks of build up before the big game and then we stayed up super late to produce more on the fly during the game, reacting to live searches and the big events like the halftime show and the eventual winner.