Gordon Ramsay needs an identity, packaging and promotion for his new kitchenware range. This should reflect his bold personality and also his high quality cuisine. The range will be a higher price bracket and be sold in stores such as John Lewis.
Response:
The ‘Gordon Ramsay Range’ represents the class and quality of Gordon Ramsay through elegant and sharp typographic solutions, Whilst at the same time illustrating hints of his bold, feisty personality. It was important that the packaging really represented the products they are used with, so I took inspiration for fruit and veg boxes and also tea bag packaging for the above examples.