- During my time at The App Lab, my layout design contributed to many of the countries most popular magazines. These included fashion based names such as Elle and Esquire, to Entertainment and Food brands such as FourFourTwo magazine and BBC Good Food. Our brief was to convert the print edition to multiple platforms, these included iPad, iPhone and Samsung devices.
- Gordon Ramsay needs an identity, packaging and promotion for his new kitchenware range. This should reflect his bold personality and also his high quality cuisine. The range will be a higher price bracket and be sold in stores such as John Lewis. Response: The ‘Gordon Ramsay Range’ represents the class and quality of Gordon Ramsay through elegant and sharp typographic solutions, Whilst at the same time illustrating hints of his bold, feisty personality. It was important that the packaging really represented the products they are used with, so I took inspiration for fruit and veg boxes and also tea bag packaging for the above examples.
Projects credited in
- In 2013 I was part of the launch team for Mail Plus, an ambitious, experimental daily format for tablets. It was my job to help convert the print edition into an immersive touchscreen experience, adapting and enhancing its content with fresh display copy, sidebars and in-depth picture galleries – all before the newspaper hit the stands the next day. For this I worked closely with a design team to maintain a slick, modern feel and with colleagues in tech to add interactive features in Adobe DPS.
Freelance Layout Designer
My current freelance role sees me designing pages with the supplement team at The Metro. I focus on the Property and Entertainment section prepping pages for print.
I have been a key member of a small team working on transforming well known magazine titles such as Elle, Esquire, BBC Good Food, FourFourTwo, Good Housekeeping, House Beautiful, Country Living, Prima, Inside Soap, T3 to name a few. Focusing on multiple devices, our aim was to design tablet editions with efficiency by streamlining the layouts, giving a great reading experience. All editions were interactive and used the Adobe DPS suite throughout.
- Corporate Identity
- Art Direction
- Advertising Design
- Logo Design