Goyo Pet Store: Branding & Strategy

Goyo is a pet store in Rio de Janeiro, Brazil, which I was responsible in developing its strategy, brand direction and creative direction working closely with designers and making the right choices from the typography, to the colors and illustration. I was responsible in making a more vivid brand for a category that is hard and filled with bored brands in Brazil. To take a more intimate feeling, we did the choice of using videos as something more pet-friendly and digital to the community.