With a digital and concept-driven approach to content and brands, Caio Barros offers creative direction, branding and image consulting services for brands, media and artists. Currently works as a creative consultant promoting creative solutions for fashion and lifestyle brands, solidifying the brand-people-culture connection.
Projects
- Goyo Pet Store: Branding & StrategyGoyo is a pet store in Rio de Janeiro, Brazil, which I was responsible in developing its strategy, brand direction and creative direction working closely with designers and making the right choices from the typography, to the colors and illustration. I was responsible in making a more vivid brand for a category that is hard and filled with bored brands in Brazil. To take a more intimate feeling, we did the choice of using videos as something more pet-friendly and digital to the community.
Work history
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Cultural AnalystWinnin
BrazilInternship
Trend ConsultantBombay Sapphire
- BrazilFreelance
I developed cultural mapping research based on staring at culture and understanding what are today's society patterns, issues and feelings. Connecting the dots between research findings and what have been observed in the cultural movements through social media is the way I use to work, also discovering ideas, applications in what we have been finding in the opportunities to make it easier to understand.
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Skills
- Trend Research
- Brand Strategy
- Analysing Trends
- Research
- Creative Direction
- Brand Copywriting
- Branding
- Creative Consultancy
- Consumer Insights
Education
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Media and CommunicationsESPM - Escola Superior de Propaganda e Marketing
Brazil
Awards
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Scientific Initiation SeminarESPM - Escola Superior de Propaganda e Marketing
I've been honored alongside PhD Beatriz Russo as one of the greatest studies and scientific paper made and presented during the year of 2019.