GRADUATE FASHION FOUNDATION CHILDRENSWEAR AWARD 2020

JUNGLE TREKKING There is no end to children’s imagination, from building dens and exploring the wildlife in the garden, to dreaming of being the next David Attenborough or Bear Grylls. This collection is aimed at young boys who are adventurous and love the outdoors. ‘Jungle Trekking’ allows children to experience their own safari adventures with friends, and let their imagination go WILD! Focusing on ‘a Vintage Safari’, inspiration has been taken from classic safari garments in addition to recent trends. The target market is 4-8 year old boys, so the collection consists of easy to wear styles, ranging from lightweight jackets and printed shirts, through to matching sets and statement accessories. Khakis and neutrals make up the colour palette contrasting against pops of bright colours inspired by the catwalks. Colour blocking and natural textures are used, alongside bold stripes and all-over prints. Jungle elements are mixed throughout the collection, updating the classic camo print, experimenting with scale and layering with simple animal prints. Shape and silhouette were inspired by safari themes which were a key trend spotted on the mens S/S20 catwalks. Stella McCartney, Dolce & Gabbana and Fendi have inspired print and graphic ideas, as well as men’s street style which has been adapted to fit into a younger market.