Who: Graphic Evidence (creative design and branding agency)
What: Weekly blog posts, shared across this agency’s digital assets (website, enewsletter, social)
Why: To promote Graphic Evidence’s expertise to its clients and target audience (senior marketing professionals in selected industries)
How: Agreeing a new topic week-on-week, drawing inspiration from current issues in graphic design/adland and topics relevant to the intended audience. Researching the context around topics and writing to house style; authoritative, gently irreverent, probing and wry, using bold headlines to grab attention and draw readers in
