I'm a storyteller - I always have been. Longform, shortform, one-word form, council tax form, I live and breathe the nuances in every aspect language. I'm a commercial and creative writer, looking to build a career as a copywriter across a variety of media and content requirements. Brand junkie, ad monkey. 3 years' professional experience in media & communications. A keen eye for detail with the ability to spot (and be irritated by) the smallest of grammatical errors, excellent memory, fast-learning. Check out my portfolio for a little more, or LinkedIn page for the rest of the box-ticking (education, work history and so on).
I plan, write and advise on internal and external communications aimed at a wide range of stakeholders for Brakes, joining the company at an exciting time. I work on both internal and external pieces to support the success of projects and the effective delivery of updates and changes to both colleagues and customers. I led on the development of a new Brakes Group website, which involved a review of the brand and its values to then ensure the brand's personality and key messages infused the new site, manifesting coherently and consistently despite the primary audience differing in certain sections.
As a freelance copywriter I pride myself on my ability to assimilate to a brand's tone of voice, encouraging development of this where necessary, while fitting to house style of host platforms as required. Work includes: - Freelance work on digital projects with Quill (content agency), incorporating SEO/keyword inclusion - Advertorials for Immediate Media titles including Lonely Planet Traveller, olive and Prima Baby & Pregnancy magazines for clients such as LateRooms.com and Philips AVENT. - Style guide, brand identity advice, website content and competitions for Smart-Pig.com, an alternative short-term loan company for students - Digestible, shareable website content for Latin Odyssey, a travel company specialising in tailor-made trips to Central & South America.
Joining a new digital initiative for the brand centred around helping brides choose wedding venues - Building the venue listings from scratch, working across the UK in regions - Sourcing and filtering new venues appropriate to the You & Your Wedding brand - Establishing and maintaining relationships with featured venues - Conducting research and feedback on the first few months of the project - Developing relationships with larger venue chains
Main responsibilities: - Management of Radio Times Reader Offers, including negotiation with suppliers for content and offer details, editing and proofreading copy for magazine spaces and upkeep of monthly reports of sales figures and commission rates - Management of Radio Times competitions, including negotiating with prize suppliers/PRs for prize packages, sourcing appropriate prizes for spaces (including the popular Christmas issue in 2013), writing and editing copy for both print and website, reporting, contacting winners and promoting competitions across social media. This area was developed significantly by me. - Website analytics and ad-hoc research, including basic SEO and keyword research - PA duties for the Managing Director of Radio Times and the Head of Legal; admin and secretarial duties for both teams
Combination of essay-based and practical modules. My particular chosen areas of study included Shakespeare (across both written study and performance), Victorian Gothic literature of the late 19th century, physical theatre, post-Colonial theatre and acting.