I'm a storyteller - I always have been. Longform, shortform, one-word form, council tax form, I live and breathe the nuances in every aspect language.
I'm a commercial and creative writer, building my career in communications and content across a variety of media and. Brand junkie, ad monkey.
7 years' professional experience in media & communications. A keen eye for detail with the ability to spot (and be irritated by) the smallest of grammatical errors, excellent memory, fast-learning. Check out my portfolio for a little more, or LinkedIn page for the rest of the box-ticking (education, work history and so on).
Projects
- Next: IOU MumA supporting content campaign for Mother's Day 2019. We used a survey to uncover everything people feel they owe their mothers, using the resultant aggregate data to craft a story around what we owe mums and what they commit to their children over the course of a childhood. Onsite editorial, social and digital PR campaign.
- Graphic Evidence: blogWho: Graphic Evidence (creative design and branding agency) What: Weekly blog posts, shared across this agency’s digital assets (website, enewsletter, social) Why: To promote Graphic Evidence’s expertise to its clients and target audience (senior marketing professionals in selected industries) How: Agreeing a new topic week-on-week, drawing inspiration from current issues in graphic design/adland and topics relevant to the intended audience. Researching the context around topics and writing to house style; authoritative, gently irreverent, probing and wry, using bold headlines to grab attention and draw readers in
- One world. One BrakesWho: Brakes UK What: One-page advert in biannual print publication to customers and suppliers Brand News, sharing Brakes UK’s CSR approach with supporting examples to demonstrate its commitment Why: To promote Brakes’ CSR proposition, supporting Brakes’ position as a market leader that embraces its social responsibilities How: Taking representative examples, writing copy and working with an in-house designer on the concept and artwork. Objectives with this piece were to keep it clean and clear, with section headlines allowing readers to see key points even when scanning
- Smart-Pig.com: blogWho: Smart-Pig.com What: Editorial articles Why: To drive traffic to Smart-Pig’s website and increase time spent there by users; to increase affection and trust for the brand and reinforce the brand’s relevance to students. How: Irreverant articles, listicles, competitions and advice pieces for students' casual reading. Posts were recirculated on social channels and email communication.
- You & Your Wedding: online articlesWho: You & Your Wedding What: Website articles and galleries Why: For additional site content, increasing traffic and reinforcing Y&YW as the authority on all things wedding How: Pieces reflecting the the traditional fresh, colourful themes of spring: in "coats & cover-ups", recognising that weather might still be temperamental so the coat’s got to be just as standout as the outfit underneath. In "wedding favours", choosing a mixture of quirky and traditional products with spring themes Published on the You & Your Wedding homepage and in the ‘Guests’ section
- LateRooms for Lonely Planet TravellerWho: Lonely Planet Traveller, LateRooms.com What: Advertorial on France, January 2015 Why: To position LateRooms.com as the authority for accommodation catering to all needs – no matter what you’re travelling to France for How: The advertorial covers a few themes of popular activities in France (including going skiing, a requirement of the brief) that relate well to the regions the specified hotels from the brief are located in
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Work history
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Communications ExecutiveBrakes Group
London, United KingdomFull Time
I plan, write and advise on internal and external communications aimed at a wide range of stakeholders for Brakes, joining the company at an exciting time. I work on both internal and external pieces to support the success of projects and the effective delivery of updates and changes to both colleagues and customers.
I led on the development of a new Brakes Group website, which involved a review of the brand and its values to then ensure the brand's personality and key messages infused the new site, manifesting coherently and consistently despite the primary audience differing in certain sections.
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CopywriterVarious
London, United KingdomFreelance
As a freelance copywriter I pride myself on my ability to assimilate to a brand's tone of voice, encouraging development of this where necessary, while fitting to house style of host platforms as required.
Work includes:
- Freelance work on digital projects with Quill (content agency), incorporating SEO/keyword inclusion
- Advertorials for Immediate Media titles including Lonely Planet Traveller, olive and Prima Baby & Pregnancy magazines for clients such as LateRooms.com and Philips AVENT.
- Style guide, brand identity advice, website content and competitions for Smart-Pig.com, an alternative short-term loan company for students
- Digestible, shareable website content for Latin Odyssey, a travel company specialising in tailor-made trips to Central & South America.
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Skills
- Communications
- Storytelling
- Blog Content
- Branded Content
- Content and Media Writing
- SEO
- Crisis Communications
- Copywriting
- Stakeholder Engagement
- Digital PR
Education
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English Drama, Joint BAUniversity of Birmingham
- Birmingham B15 2TT, UK
Combination of essay-based and practical modules. My particular chosen areas of study included Shakespeare (across both written study and performance), Victorian Gothic literature of the late 19th century, physical theatre, post-Colonial theatre and acting.