Who: Brakes UK
What: One-page advert in biannual print publication to customers and suppliers Brand News, sharing Brakes UK’s CSR approach with supporting examples to demonstrate its commitment
Why: To promote Brakes’ CSR proposition, supporting Brakes’ position as a market leader that embraces its social responsibilities
How: Taking representative examples, writing copy and working with an in-house designer on the concept and artwork. Objectives with this piece were to keep it clean and clear, with section headlines allowing readers to see key points even when scanning
