Next: IOU Mum

  • Olivia Thomson

A supporting content campaign for Mother's Day 2019. We used a survey to uncover everything people feel they owe their mothers, using the resultant aggregate data to craft a story around what we owe mums and what they commit to their children over the course of a childhood. Onsite editorial, social and digital PR campaign.

Next: IOU Mum by Olivia Thomson
Next: IOU Mum by Olivia Thomson
Olivia Thomson
Communications Professional