Who: You & Your Wedding
What: Website articles and galleries
Why: For additional site content, increasing traffic and reinforcing Y&YW as the authority on all things wedding
How: Pieces reflecting the the traditional fresh, colourful themes of spring: in "coats & cover-ups", recognising that weather might still be temperamental so the coat’s got to be just as standout as the outfit underneath. In "wedding favours", choosing a mixture of quirky and traditional products with spring themes
Published on the You & Your Wedding homepage and in the ‘Guests’ section
