Designed section of Dissertation submission. The academic document was completed during my third and final year at The Arts University of Bournemouth. It investigates the semiotic engagement that we, the user, have to Graphical User Interface design. This draws on Anthropological and Psychological studies of human behaviour and our adaptation of objects of affection to the digital area, including a Case Study of Xerox PARC & Apple, widely claimed to be behind the interface as we know it today.