London florist Laura Gray approached ALSO to develop a brand identity, stationery and website for her new business. The name was set so the brand mark needed to reference flowers, foliage, friendliness and honesty.
We encircled the 'G' icon of a flower and a leaf in a ring of type. This was to focus the many elements. By adding the description of 'London Florist' we helped to achieve a 'lucky penny' emotion, which played wonderfully into the friendliness of the brand.
We applied a modern and classic font pairing to a deliberately monochromatic palette. The natural beauty of studio-shot flowers was all we needed to command the level of elegance that we aimed for