Grazia x ActionAid Stand With Women

OUR OBJECTIVE: To build an audience-facing brand awareness campaign to showcase who Action Aid are and highlight their international work with empowered women who support and protect women’s livelihoods, rights and freedoms locally, especially with the challenges the Covid-19 pandemic has created. OUR STRATEGY: Engage a passionate audience of Grazia women to show their support for ActionAid’s ‘Stand With Women’ message and make ActionAid feel positive in their first media partnership of this kind. OUR SOLUTION: By using multiple touchpoints across the Grazia brand, including a mention in Hattie’s Editor’s Letter and dynamic social media posts, we could reach as many women as possible and drive action, such as petition signatures and fundraising.