Greatest Show On Earth - BBC Olympics Titles 2016

  • Ryan Smith
Displaying the talent, devotion, sacrifice and emotion of the Olympic athlete through the animals of Brazil, these trailers formed the central design themes across the entire BBC during their coverage of the Rio Games.
The Interantional Olympic Committee awarded this the Gold Medal as the best piece of promotional advertising for the 2016 Games. Not too shabby.

Companies

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    BBC

    • Television
  • Y

    Y&R