Grolsch - Rebrand

The Grolsch brand has a rich heritage dating back four centuries. As one of the oldest Dutch beers there originality and brand story has been lost over the years. The brand has been through many ‘refreshed looks’ in it’s time and the new owners Asahi approached us to bring back the traditional values Grolsch once had. The final look strips out everything that did not have a purpose and uses raw materials to express a sophisticated but unconventional approach to beer. This project was an unsuccessful pitch