Grover. Branding and tone of voice.

  • Maxine Gallagher

Tagline, tone of voice and English copywriting for Berlin startup, Grover: a company that lets you subscribe to tech instead of buying it. The tagline says it's time to think a new way about the things in your life. Experiences over stuff. Happy memories over cupboards full of things you don't use. Renting over buying. Tone of voice is 'intelligently kooky' and 'disarmingly nerdy'.