Maxine Gallagher
Available

Maxine Gallagher

Senior copywriter and creativeBerlin, Germany
+ Info

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Connections
Pip Jamieson
Ivan Stoilovskikh
CONSTANTIN Prozorov
Maxine Gallagher
Available

Maxine Gallagher

Senior copywriter and creativeBerlin, Germany
Projects
  • Grover. Branding and tone of voice.
    Grover. Branding and tone of voice.Tagline, tone of voice and English copywriting for Berlin startup, Grover: a company that lets you subscribe to tech instead of buying it. The tagline says it's time to think a new way about the things in your life. Experiences over stuff. Happy memories over cupboards full of things you don't use. Renting over buying. Tone of voice is 'intelligently kooky' and 'disarmingly nerdy'.
  • Volkswagen journeys
    Volkswagen journeysSide-scrolling email test drives, sent to existing Volkswagen customers. Eighteen in total, tailored to each model. We used a blend of carefully crafted words, typography and animation, and the kind of attention to detail usually reserved for print. It won several DMAs and was listed as one of the Top 10 Direct Campaigns by Campaign magazine that year.
Skills
  • Copywriting
  • Editorial Copy
  • Automotive
  • Fashion
  • Brand Building
  • Communications
  • Advertising
  • Storytelling
  • Concept Ideas
  • Music