Volkswagen journeys

  • Maxine Gallagher
  • Neeta Norton

Side-scrolling email test drives, sent to existing Volkswagen customers. Eighteen in total, tailored to each model. We used a blend of carefully crafted words, typography and animation, and the kind of attention to detail usually reserved for print. It won several DMAs and was listed as one of the Top 10 Direct Campaigns by Campaign magazine that year.