Guardian Soulmates Rebrand

Soulmates is an online dating service and a commercial business of the British Guardian newspaper.

During my time at the Guardian, I worked as a senior designer alongside an external agency to develop a custom typeface, new logo, icon set, imagery and copy to form an entire print and digital brand intended to reflect the spirit and energy of Soulmates, alongside the credibility of the Guardian.

Team Credits

Sanjay Mistry

  • Message
  • Principal Product Designer