Gü Güism

Our first ever campaign together as a fledgling creative team at the SCA.

Dessert adverts usually consist of a lone woman fighting off temptation. But why should dessert be naughty? Gü believes
you shouldn’t feel guilty, and we wanted to tell people that in a fun way.

So we started a religion called Güism, and introduced the Guru, a spiritual leader who teaches people what really matters in life:
Happiness, and chocolate.

The final stage of the campaign will be a petition to have Güism recognised as an actual religion.