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    Gü Güism

    Our first ever campaign together as a fledgling creative team at the SCA.


    Dessert adverts usually consist of a lone woman fighting off temptation. But why should dessert be naughty? Gü believes
    you shouldn’t feel guilty, and we wanted to tell people that in a fun way.


    So we started a religion called Güism, and introduced the Guru, a spiritual leader who teaches people what really matters in life:
    Happiness, and chocolate.


    The final stage of the campaign will be a petition to have Güism recognised as an actual religion.

    Credits

    Lav And Kiefer

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