- Gü GüismOur first ever campaign together as a fledgling creative team at the SCA. Dessert adverts usually consist of a lone woman fighting off temptation. But why should dessert be naughty? Gü believes you shouldn’t feel guilty, and we wanted to tell people that in a fun way. So we started a religion called Güism, and introduced the Guru, a spiritual leader who teaches people what really matters in life: Happiness, and chocolate. The final stage of the campaign will be a petition to have Güism recognised as an actual religion.
- Gaviscon Pregnancy75% of women suffer from heartburn during pregnancy. Many women don't realise that Gaviscon won't harm their baby. We help by introducing a new range, "Gaviscon Pregnancy". All we need to do is change the label, thereby helping women feel more confident about using our product whilst pregnant
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- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Concept and Ideation
1 Year Advertising Course at SCA
Ancient History (kiefer
During my time in Durham I was international officer of my college, in charge of the welfare of other foreign students. I was also voted Boat Club Captain in my second year and was tasked with inducting, organising and training prospective rowers.
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D&AD New Blood Yellow PencilThe 2014 D&AD New Blood Unilever brief asked us to cause behaviour change in a Mega City using Domestos, PG Tips or Ben & Jerry's. We chose Mumbai and Domestos - or as it's known in India, Domex. Our idea means Domex can help provide sanitation in Mumbai's largest slum, Dharavi. http://lavandkiefer.com/Domex-Powerloos