Projects
- Gü GüismOur first ever campaign together as a fledgling creative team at the SCA. Dessert adverts usually consist of a lone woman fighting off temptation. But why should dessert be naughty? Gü believes you shouldn’t feel guilty, and we wanted to tell people that in a fun way. So we started a religion called Güism, and introduced the Guru, a spiritual leader who teaches people what really matters in life: Happiness, and chocolate. The final stage of the campaign will be a petition to have Güism recognised as an actual religion.
- Gaviscon Pregnancy75% of women suffer from heartburn during pregnancy. Many women don't realise that Gaviscon won't harm their baby. We help by introducing a new range, "Gaviscon Pregnancy". All we need to do is change the label, thereby helping women feel more confident about using our product whilst pregnant
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Work history
Placement TeamVCCP
Working as a placement team on brands such as O2, Flora, Hiscox, Which? and Knorr.
Placement TeamM&C Saatchi
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Worked as a placement team on brands including Virgin Holidays, TFL, Peroni and Natwest
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Skills
- Advertising
- Copywriting
- Digital
- Creative
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Innovation
- Scamping
- Concept and Ideation
Education
Advertising
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1 Year Advertising Course at SCA
Ancient History (kiefer
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During my time in Durham I was international officer of my college, in charge of the welfare of other foreign students.
I was also voted Boat Club Captain in my second year and was tasked with inducting, organising and training prospective rowers.
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Awards
D&AD New Blood Yellow Pencil
The 2014 D&AD New Blood Unilever brief asked us to cause behaviour change in a Mega City using Domestos, PG Tips or Ben & Jerry's. We chose Mumbai and Domestos - or as it's known in India, Domex.
Our idea means Domex can help provide sanitation in Mumbai's largest slum, Dharavi.
http://lavandkiefer.com/Domex-Powerloos