Guerrilla Advertising 2

  • Gavin Lucas
Following on from the original GA book, this second volume (published by Laurence King, 2011) showcases yet more of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products beyond traditional advertising media.
Also published in French, Italian and Spanish language editions.


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    Laurence King Publishing