Guerrilla Advertising

  • Gavin Lucas
I worked on this book project with art director Mike Dorrian. Guerrilla Advertising (published by Laurence King, 2006) shows the best international examples of the varied and inventive tactics used by big-name brands, non-profit organisations and individuals to promote themselves, their ideas and their products: Microsoft covered Manhattan in butterfly stickers, Volkswagen made a Polo out of ice and parked it on a London Street, and Adidas suspended two footballers high above the streets of Tokyo for a death-defying kick about.


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    Laurence King Publishing