We're Moving! Campaign
Guinness was announcing that they were moving all their production facilities back to St. James’ Gate, Dublin.
To announce this to the adoring members of their Relationship Marketing programme, we hit upon the simple idea of sending them a moving card. This heavily borrowed the classic Guinness illustrative style of yesteryear and included the famous Guinness toucan. This was our way of making a visual return to their heritage just as they, as a company, were returning to their original Dublin home.
Inside the card we had the idea to include a Guinness beer mat as the target audience love anything that is Guinness branded. As an extra twist we made the beer mat look like it was a sailboat, sailing the Guinness back to Ireland.