Guinness Brand Book

First Year University Project The Project Brief: A Brand Book is what defines a seamless identity to a brand and gives a set of rules that explain how a brand works. These guidelines typically include basic information such as: - An overview of your brand’s history, vision, personality and key values. - Logo set-up specifications — including tagline usage - Visual examples of logos, the chosen colour palette, chosen type style(s). Individually you are to design a brand book for a brand of your choice, this does NOT have to be a fashion brand, however do give consideration to how well your chosen brand lends itself to the creative elements of the brief.