Guinness - Diageo “What are you made of?”

I planned and moderated Gen-Y focus groups focusing on the concept of identity. The insights were used to develop a character framework illustrating the new generation of Africans who are fuelling a progressive spirit of Africa. Client: Guinness, Diageo Agency: TNS Global Role: Consumer Research Consultant

Project Tags


  • Diageo logo


    • Marketing & PR
  • K

    Kantar Consulting

    • T

      TNS Global