Louisa Olafuyi

Portfolio Innovation Specialist

Level
Senior
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Side Hustles

About me

Award-winning, insight, brand and marketing Leader with 10 years’ experience in global consumer goods and services. I bring structure, strategy and creativity to businesses wanting to grow by connecting closely with their customers. My approach is simple; I develop consumer driven and digital-first strategies that differentiate, while creating lovable products, timeless content and unforgettable customer experiences.

Locked Pro Plan feature

Skills

  • Marketing
  • Product Marketing
  • Qualitative Research
  • Branding
  • Experience Strategy
  • Growth Strategy
  • Culture Marketing
  • Customer Behaviour
  • Business Strategy
  • Beauty Brands

Companies I’ve worked with

  • Unilever

    Unilever

    • Education & Research
  • Diageo

    Diageo

    • Marketing & PR
  • Cambridge University Press

    Cambridge University Press

    • Publishing
  • R

    Relish Research

    Work history

    Currently

    Portfolio Innovation Specialist

    Unilever

    May 2020
    • London, United Kingdom
    • Full Time

    2020

    Senior Product Marketing Manager

    Cambridge University Press

    Oct 2017 - May 2020
    • Cambridge, United Kingdom
    • Full Time
    • I manage product marketing, research and branding for CUP’s best-selling titles. I have been awarded for my customer-first approach, whilst championing several ‘firsts’ for the business. • Launched a brand-new product “Evolve”, a revolutionary course placing CUP at the forefront of education technology. • Rejuvenated our best-selling title ‘Grammar in Use’ in a declining market by maintaining customer engagement and strengthening relationships with key stakeholders. • Instrumental in refreshing CUP’s Amazon pages with a new digital sales strategy, which has enhanced our brand presence and increased conversion rates. • Supported global sales teams with effective marketing strategies, customer engagement materials and toolkits to successfully target and grow new and existing customers. • Introduced the use of influencers to reach new audiences in key markets.

    2017

    Senior Marketing Research Manager

    Relish Research

    Jul 2016 - Sep 2017
    • London, United Kingdom
    • Full Time
    • Managed consumer research and marketing strategy for clients across various sectors including publishing, FMCG, automotive and beauty. Key accounts: L’Oréal UK, KFC, Sky, Vodafone, Skoda, Church & Dwight. • Managed L’Oréal’s first ethnographic study into Black and Asian women's beauty rituals. • Championed the in-house utilisation of qualitative and co-creation methodologies to enable clients innovate collaboratively with their customers, providing several customer-first products. • Improved the agency’s capabilities in the utilisation of online communities as a research tool, thus speeding up research timelines and providing faster insights to clients. • Acquired several new accounts while re-established some dormant accounts including including, Taco Bell, Unilever, Hachette, .

    2015

    Consumer Insight Consultant

    Diageo

    Jul 2015 - Sep 2015
    • London, United Kingdom
    • Freelance
    • Kantar Media/The Futures Agency, ‘Made of More Project’ – London & Nigeria • Planned and moderated Gen-Y focus groups, exploring the concept of identity to understand the key behavioural attributes of the African consumer. The insights were used to develop a character framework and strategic recommendations.

    2015

    Brand Consultant

    Unilever

    Jun 2015 - Aug 2015
    • London, United Kingdom
    • Freelance
    • Unilever Ventures, ‘REN Acquisition follow-up study’ • Following Unilever’s acquisition of REN, I moderated a focus group and embarked on primary research using semiotic analysis to unravel insights that helped Unilever understand how to take the new cult beauty brand to a mainstream audience.

    2014

    Consumer Insight Consultant

    Unilever

    Jun 2014 - Sep 2014
    • London, United Kingdom
    • Freelance
    • Unilever, ‘Beautiful thinking project’ Produced a short film on beauty trends, featuring valuable insights on the world of premium beauty, focusing on the skin, cosmetics and haircare segments. • Facilitated co-creative workshops for internal stakeholders, providing insights on the nuances within a diversity of communities on the interpretation of beauty.

    Education

    Currently

    Bachelor of Arts (BA)

    Buckinghamshire new university

    Sep 2006
    • United Kingdom
    • Journalism & Media Communications

    Awards

    2017

    Customer First Ambassador

    Cambridge University Press

    • Recognition for championing Customer First pillars in Product Marketing.

    2017

    Panel Speaker

    Do it Now Now

    • Do it Now, Now & ASOS – Panel Speaker – Anti-pop Retail (

    2016

    Expert Speaker

    Mash Strategy Studio

    • Mash Strategy Studio – Expert Speaker – Global vs. Local

    2015

    Expert Panellist

    Unilever

    • Unilever & Pitch CMI – Expert Panellist – Perspectives from Africa

    2015

    Consumer Insights into Africa

    The University of Cambridge

    • Awarded for my insights into consumer culture in Africa. Awarding body: Africa Together, The University of Cambridge.