Gumtree 'Hype Girl for Hire' | Commercial

A mockumentary style commercial for Gumtree which parodies traditional 90's celebrity endorsement, featuring comedian and YouTuber Amelia Dimoldenberg. This was a fast turnaround piece and It was great to spend a day in the edit suite collaborating with director Chris Kirtley. Although the film was scripted, the talent were great at improvising and adding in additional lines so we had a lot of fun selecting the best material and condensing it down to two and a half minutes. As well as the main campaign film we created multiple deliverables for various social media platforms, utilising deleted scenes and great lines which didn't make the final cut.