Guy's Urban Challenge: REBRAND

Kings College London needed a new, more active, engaging brand for their triathlon fundraising event. We revamped the brand by honing in on the urban aspect of the event and combining this with a sporty new look and feel. ​We created the logo and primary messaging and wrote brand guidelines. We applied the new brand to multiple channels, including: the website, social media channels, event banners, posters, flyers, floor stickers and email marketing. See it all right here: https://www.writesitright.co.uk/guy-s-urban-challenge