Emily Ford

Emily Ford

CopywriterBromley, United Kingdom
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Emily Ford

Emily Ford

CopywriterBromley, United Kingdom
About me
Wordsmith wizard. Four years and counting of professional copywriting. Grammar savvy. Ideas machine.
Projects
  • The Rialto
    The RialtoMy poem made it onto the first page of one of the most prestigious literary journals in the UK. I've also been published in The Moth along with eight other journals/zines. Follow this link to find out more: wordsforwhen.prg/publish
  • Not so Small, Batch
    Not so Small, BatchSmall Batch began as a single coffee cart outside Brighton station. Today, they reach their 10 year anniversary and celebrate how far they have come. With sassy copy and arresting graphics, we speak to our young, trendy Brighton audience in their own language. ​ And where would we put these ads? Well not just online, but in the train stations and bus stops where people crave coffee the most, of course... Take a proper peek: https://www.writesitright.co.uk/small-batch
  • Bogstacle: event rebrand
    Bogstacle: event rebrandWhen WaterAid told my team that they were running a mass participation obstacle course - think Tough Mudder meets Race for Life - my art director and I immediately drew smiling poo emojis and filled pages with 'crappy' puns galore. It was a hoot. And the results were bang on the money - the team at WaterAid LOVED our unrestrained creativity. ​ We named the event, designed the logo, wrote the brand guidelines and included integrated campaign messaging, tailored separately for corporate and commun
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Work history
    O
    O
    CopywriterOn Agency
    Brighton, United KingdomFull Time
    On Agency is a creative agency that uses behavioural economics to smash fundraising targets. - I have been the lead copywriter for big clients such as Oxfam, Shelter, WaterAid and FOUR PAWS and produced great results (meeting and beating fundraising targets). - I have interpreted many different briefs, adjusted tone of voice and handled projects from concept stage through to final copy. I have presented and pitched to clients regularly. - I have written copy for: press ads, direct mail, online content, emails, Facebook ads, banner ads, film scripts, online quizzes, brand guidelines, digital billboards, radio ads and other channels. - I have worked closely with data and planning and utilised data and personalisation to tailor copy to various audience segments. - I have been trained in the Hero’s Journey and Cialdini’s Principles of Persuasion, which provide new ways to tell stories and charge copy with more power to affect and influence.
    L
    L
    Freelance WriterLifehack, Trusted Housesitters, Dear Damsels
    London, United KingdomFreelance
    I have carried out freelance work, writing commissioned pieces for these three clients. The work ranged from blog articles, to prose, to poetry. Examples can be found on my website.
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Skills
  • Writing
  • Excel
  • Office
  • Powerpoint
  • Word
  • Blog
  • Content Management Systems
  • Writing Communication
  • Content SEO Social
  • Copywriting
  • Brand Storytelling
  • Ad Copywriting
  • Direct Mail
  • Digital Advertising
  • Branding
  • Client Presentation
  • Basic Photoshop
  • Basic Indesign
  • Product Copywriting
  • Creative Pitches
  • Storytelling
  • Creative Concepting
Education
    U
    U
    BA English Literature and Creative WritingUniversity of East Anglia
     - Norwich Research Park, Norwich NR4 7TJ, UK
    B
    B
    English Literature, History, PsychologyBullers Wood School
     - London, United Kingdom
    GCSEs: 11 A-A*, A Levels: 3 A*