H&M’s first store in Australia opened in the fashion capital Melbourne on April 5th, 2014. This film captures a city brewing up to a big change to the retail landscape and the massive event itself.
H&M AUSTRALIA LAUNCH 2014
Project: H&M Australia Launch Film
Agency: Rizer
Client Hennes & Mauritz
Director: Dominic Locher
Producer: Matt Chee @ Chee Productions
Cinematographers: Dominic Locher, Louis Westgarth
Camera Assistants: Charles Alexander, Michael Oulton
Editor: Dominic Locher