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The Sydney/London based force Dominic Locher Films has a key objective to be a digital one stop shop, creating high end emotive content for brands and fashion labels, and integrating it across multiple platforms. “Our speciality is fusing artistic aesthetic with cutting edge technology on all platforms; as great as the latest technique can ever get, it’s nothing without a thorough understanding of how to amplify a story in a way that moves the audience.” Dominic Locher’s personal core talent lies in creating strong cinematic digital content across advertising, fashion film, bespoke event, and music documentary, which is where his reputation has been cultivated over the last decade. Dominic Locher nurtured an appetite for artistic expression at a young age through an education at Michael Hall, the school of Rudolf Steiner in Sussex, England. After a finding a passion for photography Dominic went on to expand his conceptual way of working at Ravensbourne College of Design and Communication in South London. A strong influence by the late great mentor & tutor Sean Kimber (RIP) lead him to a BA degree in Fine Art Film at Central Saint Martins in London (2000). Inspired by the godfather of music video & commercials ‘Andy Morahan’ ( Gun’s n Roses, Michael Jackson, Guess Jeans) he accepted a post with his production company ‘Bikini Films’ in Soho London. Three years later he opened up shop in Sydney as a promo production service for ad agencies and record labels. His early dose of creative experimentation allowed him to stand out and contribute some edge to experiential brand activity and music industry video production. Dominic’s skill set today sees him direct, shoot, and edit material for ad agencies, production companies, photographic agencies, TV networks, and recently a realigned digitally-focused content driven production outfit.