Dominic Locher is an independent director-shooter-editor with a newly revived primary focus to create insightful films for ethically practising brands, environmental organisations, and international social enterprises.
Dominic’s recent production focus has seen him create work exposing the fair-trade welfare of factory workers in China for an online shopping giant, the success story of a seaweed farm in the Faroe Islands, an entrepreneurial up-cycling youth incubator programme with the British Council in Cape Town, and an offshore filming assignment with The Ocean Clean Up, documenting their ongoing efforts to rid our oceans of plastic.
Graduating from Central Saint Martins in 2004, Dominic set up shop in Sydney, where over the next decade he directed, shot, and edited branded content, ads, and fashion films around the world for brands like H&M, ONLY, UNIQLO, QANTAS, VODAFONE, CANON, TOURISM AUSTRALIA, CARTIER, JACK DANIELS, THE ICONIC and many more.
Dominic worked closely with advertising agencies on award winning global campaigns for LEO BURNETT, DROGA 5, M&C SAATCHI, PUBLICIS MOJO, and creative agency PAPER STONE SCISSORS.
Dominic’s early one-man-band approach to directing, filming, and editing, proved a success with Australian experiential campaign agencies, record labels Sony BMG and EMI, and music TV Chanel MTV, where through producing promos, fashion film, and music documentary, he soon shaped his fluid cinematic style and emotive visual identity.
Dominic counts his work for the award winning global events company RIZER as one of his special clients, covering world class events for brands like BULGARI, RANGE ROVER, SKII, ERNST & YOUNG (EY), THE AUSTRALIAN, and the 2012 LONDON OLYMPICS, as well as large scale private events in Monaco.
Dominic now lives between London and the world, and is currently on assignment for The Ocean CleanUp project in the Pacific Ocean.
Projects
- Who Made My ClothesAs part of one brands journey to a fairer and better working environment across its factories in China, and in conjunction with the ‘Who Made My Clothes’ movement, I’m very humbled to have had this opportunity to make a film about some of the stories of the people who make our clothes, highlighting a promising positive shift in the garment industry in China.
- ONLY Summer 2015 FiestaA Summer 2015 Fashion Campaign film shot in Tulum, Mexico Featuring Amy Hixson and Sarah Stephens. Project: ONLY MILAN ‘Fiesta’ Summer 2015 Agency: PaperStoneScissors Client ONLY Production Company: Paper Stone Scissors Director: Dominic Locher Creative Director: Andrew Majzner Art Director: Samantha Austen Producer: Adrienne Connell Client Liaison: Alexandra Mason Camera 1: Dominic Locher Camera 2: Manuel Cappellari Assistant: Veronica Bertorello. Editor: Dominic Locher Models: Amy Hixson, S
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Work history
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Video ReporterThe Ocean Cleanup
North Pacific OceanFreelance
Ongoing Filming & Photographic assignments in the North Pacific at the Great Pacific Garbage Patch with The Ocean Cleanup.
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Content CreatorOcean Rainforest
- Faroe IslandsFreelance
A Film about sustainable Nordic seaweed cultivation in the Faroe Islands with a local project called Ocean Rainforest.
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Skills
- Advertising
- Events
- Film
- TV
- Visual Arts
- Art Direction
- Final Cut Pro
- Cinematographer
- Digital Social Media
- Producing Film and Digital Content
- Editing
- Content Creator
Education
BA Fine ARTCentral Saint Martins (UAL)
- London, United Kingdom
BA Fine Art(video).
Foundation YearRavensbourne University London
- London, United Kingdom
Foundation Year in Design & Communication.
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