H&M Studio Collection - Schön Switzerland

This captivating fashion editorial is set amid the breathtaking landscapes of Lanzarote. This raw and unfiltered island becomes the tapestry upon which a vision unfolds, a timeless narrative woven through the very essence of simplicity. Here, the soul of the collection finds its muse in the island’s unadorned beauty. From the earthy burnt oranges of the terrains to the ethereal expanse of light blue skies, nature herself becomes the palette that harmonises with each piece, as if they were not independent of one another. The collection stands as a testament to exquisite craftsmanship, emphasising high-quality compositions melding sustainable and conventional materials. This ethos resonates deeply with the island’s inhabitants, a community embracing self-sufficiency, distanced from the hustle and bustle of urban life. Their way of living mirrors the collection’s philosophy, where every facet stems from nature, weaving a narrative of harmonious coexistence in the most sustainable way. Art and Creative Director & Stylist - Ignacio de Tiedra Photographer - Carlo Zambon Make up & Hair Stylist - Raffaele Romagnoli Runner - Jesus Toledo Model - Frances Richardson at Stablished Models