H&M Summer 2016

The H&M ‘Forever Summer’ campaign was about creating memories. Spontaneous moments that evoke nostalgia for summers past and excitement for summers to come.
We used the same visual language of their social and digi-obsessed audience. By moving away from the high gloss and finish of traditional advertising, we were able to create a new campaign style – one that felt spontaneous and unique, that created a role for H&M at the center of the cultural zeitgeist.
Creative Direction - Erik Torstensson, Wednesday Agency
Art Director - Adam Morten
Photographer - Erik Torstensson
Director - Amir Chamdin
Stylist - George Cortina
Hair - James Pecis
Make-up - Hannah Murray
Set Design - Randall Peacock

Team Credits

Adam Morten

  • Art Director & Designer


  • Wednesday


    • Design

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Adam Morten
Art Director & Designer