Projects
- H&M Summer 2016The H&M ‘Forever Summer’ campaign was about creating memories. Spontaneous moments that evoke nostalgia for summers past and excitement for summers to come. We used the same visual language of their social and digi-obsessed audience. By moving away from the high gloss and finish of traditional advertising, we were able to create a new campaign style – one that felt spontaneous and unique, that created a role for H&M at the center of the cultural zeitgeist. Creative Direction - Erik Torstensson, Wednesday Agency Art Director - Adam Morten Photographer - Erik Torstensson Director - Amir Chamdin Stylist - George Cortina Hair - James Pecis Make-up - Hannah Murray Set Design - Randall Peacock
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Work history
Art DirectorWednesday
- London, United KingdomFull Time
Art Director at Wednesday Agency working across global campaigns from conception to delivery. Clients include Absolut, Amazon Fashion, Calvin Klein, Farfetch, H&M, Kurt Geiger, Louis Vuitton, Mango, Net-A-Porter, Nike, Ralph Lauren, Versace, Versus Versace
Designer & Senior DesignerWednesday
- Full Time
Skills
- Fashion
- Art Direction
- Advertising
- Film
- Creative Direction
- Photoshop
- Indesign
- Abobe Illustrator
- Advertising Production
- Strategic Planning
Education
1st BA (Hons) Graphic & Communication DesignUniversity of Leeds
- Leeds, United Kingdom